I also wonder what's special about a "European VIN".
Wondered that myself. Turned up this article:
https://cleantechnica.com/2018/08/3...comin-to-europe-baby-cleantechnica-exclusive/
They're making an informed guess, based on a restraint (seatbelt and airbag) indicator digit aligning with the European Model S. I take it the restraint system must be slightly different for regulatory reasons.
In the end, I'm interpreting this move (assuming they get their approvals) as a means of expanding the market for $45k+ models because they can't make any money on the $35k models that they promised, and the US will never see a $27.5k (after tax credit) Model 3. $27.5k is a mass-market car that can sell in big numbers. $45k or more, not so much.
Will they hit $35k? I don't know. Elon promises Elon Things in Elon Time.
But... news this week is they're hitting 20% gross margin per vehicle on the Model 3, ALL variants, with an expectation to reach 25%. On their current cheapest car, $46,000 with RWD, a mid-range battery and premium interior, 20% margin means their per-vehicle cost is around $36,800 and they expect to reach $34,500.
Take that $36,800 (or $34,500!) and cut the very expensive battery down to standard range size, lose the gigantic glass roof, and dial back the gadgetry and leather a bit, and suddenly they're quite comfortably right-side-up on a $35k base model. That's without giving up the autopilot hardware, to make autopilot SWaP sales later. They probably won't get to 20%, but base models are notoriously low-margin or even break-even for any car manufacturer.
So yeah, I think Tesla will make some, right after they stop drowning in orders for premium variants.